Wuthering Heights Might Have Gone Mad With Influencers and People Are Noticing
This is the first time I've noticed people bringing up how many influencers went to an event
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Wuthering Heights had their global premiere on Wednesday night and, no, I wasn't invited. (The thing about no longer working for a trade publication is your Q rating for those kind of things plummets.) But you know who was invited? Influencers! Lots of em. And, weirdly enough a lot of nepo babies which...is that a Jacob Elordi thing?
We've talked about premieres and junkets becoming exclusive to online personalities at the expense of critics for over a year now. But what was funny is how quickly social media seemed to notice with Wuthering Heights. This wasn't helped by the social embargo lifting and, at last count, the Wuthering Heights social channel has only shared two actual posts from critics Jazz Tangcay of Variety and Scott Mendelson. A People article rounding up reactions found a whopping four critic takes– including the aforementioned Variety one--though none appeared to be premiere reactions but pre-planned posts for when the embargo lifted.
